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Strategy, communications, media and technology.
Delivered end to end, to one BIM standard.
Built In Media supports commercial brands, NGOs, institutions and government-facing programmes with strategy, media, content, technology and production. One firm, one standard, from first brief to final report.
One partner. Multiple capabilities. One delivery standard.
BIM is built for partners who need more than isolated outputs. We connect positioning, messaging, media, content, platforms, production, reporting and operational systems into one integrated delivery model, so partners can move from strategy to execution without managing disconnected suppliers. Our work typically sits across four service pathways:
Growth systems for B2B and B2C brands, businesses, events and commercial campaigns.
BIM supports B2B and B2C brands, owner-led businesses, events and growth-focused organisations with performance strategy, paid media, content, websites, digital infrastructure and customer acquisition systems.
- Commercial growth strategy
- Paid media and performance campaigns
- Meta, Google, TikTok and LinkedIn advertising
- Programmatic, display, CTV, DOOH, audio and omnichannel media
- SEO, SEM and search visibility
- Social media management and content systems
- Websites, landing pages and conversion funnels
- Brand positioning, creative direction and campaign messaging
- Reporting, optimisation and growth advisory
- Digital-to-physical campaign support, activations and events
Donor-aware communications, advocacy and campaign delivery for serious partners.
BIM supports NGOs, NFPs, institutions, donor-funded programmes, advocacy networks and government-facing projects with communications systems that balance visibility, accountability, cultural intelligence and delivery discipline.
- Institutional communications strategy
- Donor visibility and stakeholder messaging
- Policy and advocacy communications
- Public information campaigns
- Behaviour change / SBC / BCC campaigns
- Community engagement
- MELCOM: Monitoring, Evaluation, Learning and Communications
- Multimedia campaigns and field documentation
- Bilingual Arabic-English content and cultural adaptation
- Fundraising communications and donor journeys
- RFP, procurement and capability documentation
- Data visualisation, reporting and communications toolkits
Practical AI, reporting and workflow systems built around human-led delivery.
BIM helps organisations use AI, data and automation to improve workflows, reporting, content systems, stakeholder management and operational efficiency, without losing human judgement, ethics or quality control.
- AI readiness and workflow mapping
- Human-led, AI-supported content and operations
- Reporting automation
- Dashboard and data visualisation support
- CRM and process improvement
- Campaign tracking and performance reporting
- Internal workflow design
- AI policy and responsible-use guidance
- Automation for communications, content and delivery processes
From digital to physical.
BIM supports campaigns that need to reach beyond the screen. We connect content, media, production, events, PR, physical activations and stakeholder engagement into one coordinated campaign model.
- Photography and videography
- Reels, short-form content and campaign editing
- Documentary-style storytelling
- Event communications and coverage
- PR and launch support
- Influencer and community activation support
- On-ground promotional campaigns
- Fundraising event support
- Campaign production systems
- Digital-to-offline campaign coordination
Built to connect strategy, execution and accountability.
Across every service pathway, BIM brings together strategy, creative, media, digital infrastructure and reporting under one delivery standard, with Arabic-English capability and senior-led coordination throughout.
Partners do not need to brief separate suppliers for every part of the work. BIM scopes, coordinates, manages and quality-controls the delivery model.
First-party audiences
BIM also brings a capability few agencies hold: first-party audience assets that BIM has built and maintains, alongside the discipline to develop, protect and activate the audiences its clients own. Activated within approved scope, they give campaigns warmer starting points, sharper targeting and more efficient acquisition.
See the full first-party audience approachBuilt for commercial, institutional and mission-led partners.
One managed delivery model, from strategy to execution.
BIM connects strategy, creative, media and technology into a single delivery model, so partners move from goal to execution without briefing and coordinating disconnected suppliers.
One BIM-managed delivery system
named lead · one point of responsibility · one standard
Strategy
audience & plan
Creative
brand & assets
Delivery
media & build
Outcome
growth & impact
Start with the goal.
Then shape the right delivery model around it.
Arrive with a goal
Some partners come to BIM with a growth target. Others need a campaign, website, capability pack, media plan or donor communications package.
We map the full context
We begin by understanding the goal, audience, context, internal workflow, budget, risks and delivery requirements.
BIM shapes the model
From there, BIM shapes the right scope, service mix and delivery model, so delivery starts with clarity rather than assumptions.
Need the right service mix?
Tell us what you are trying to build, improve or deliver. BIM will help shape the right scope and delivery model.