Voter Information Platform & Election-Period Campaign

Election-period voter-information platform with searchable and filterable candidate data, advocacy messaging and a traffic acquisition campaign designed to help audiences navigate fragmented information.

8.2M+impressions

2.35Mreach

253Kclicks

114Kengagements

Context & challenge

The challenge

In the lead-up to a federal election, APAN needed to turn public sentiment into informed voter action, inside a compressed, high-visibility window. The work had to do three things at once: build a genuinely useful digital tool that let voters search their electorate and compare candidate positions; hold a clear, non-partisan information standard while carrying a strong advocacy message; and drive national traffic to the platform at speed. A static campaign would not have been enough. This needed information architecture, platform delivery and paid acquisition working as one system.

BIM's role

How we approached it

BIM approached the project as a connected advocacy system rather than a set of separate assets. The searchable candidate platform, the creative, the messaging and the paid acquisition were designed together, so creative drove qualified traffic, the tool converted interest into understanding, and clear action pathways carried engaged voters toward participation.

Delivery

What we delivered

BIM led the information architecture and digital platform execution: a searchable, filterable candidate database organised by electorate, region and stance, alongside creative direction, campaign messaging, and a paid social and traffic-acquisition campaign built to move audiences from awareness to the tool and onward to action.

Results & outcomes

The numbers describe use, not just reach: 253K clicks and 114K engagements meant voters were actively searching, filtering and comparing candidates through the platform during the election window, on the back of 8.2M+ impressions and 2.35M reach.

Why it matters

This case shows BIM's ability to fuse platform delivery with high-reach paid media in a time-critical advocacy moment, turning national sentiment into a usable, measurable voter tool.

Deliverables

Platform structure and UX direction
Searchable/filterable candidate data architecture
Advocacy messaging and content framing
Paid social traffic acquisition campaign
Campaign reporting and optimisation

Capabilities used

Advocacy CampaignsDigital Platform BuildInformation ArchitectureCreative DirectionPaid SocialTraffic AcquisitionCampaign Reporting

Region

Australia

Market

Advocacy / public information / NGO-NFP

Project type

Digital platform + advocacy campaign

Gallery

Selected campaign visuals

APAN Vote with Palestine — make our voices heard at the ballot box creative

APAN People's Pledge for Palestine — your vote has power creative

APAN Major Party Track Record voter scorecard

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